[VIDEO] What's the Difference Between the Plan and the Transitional Call to Action?
When you’re new to the StoryBrand framework, it can take a little time to understand all the terms and use them the right way in your marketing message.
In a recent Facebook group post, one member asked, “What’s the difference between the plan and the transitional call to action?”
Good question.
You could also wonder how the primary call to action is different from the transitional call to action.
I answer those questions in this video with a couple “real world” examples.
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